Information
Person in charge: Λιάνα ΤσαλίκηTelephone: 2316001000 (εσωτ. 832) & 6936829257
Email: [email protected]
Λεπτομέρειες
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Social Media & Digital Marketing Seminar
Starts Tuesday, 4 February 2025
Social Media & Digital Marketing Seminar
The educational program is designed and implemented by the Continuing Education and Lifelong Learning Center of YMCA Thessaloniki
Target Audience:
- Business owners and company executives seeking to improve their company’s online presence and attract a larger customer base.
- Individuals looking for employment in the fields of marketing and communication.
Course Structure:
Lessons:
- Lesson 1:
- Social Media: Meta (Facebook & Instagram), Google MyBusiness
- Lesson 2:
- Social Media Management (practical application using various tools)
- Introduction to Customer Journey – Marketing Sales & Buyer Persona
- Content Marketing
- Lesson 3:
- Practical Application in Ads via Business Manager
- Project on Digital Advertising – Focused on Facebook & Instagram Ads
- Lesson 4:
- Google Ads (Search, Display, YouTube)
- Practical Application in Ads via Project Focused on Google Ads
- Lesson 5:
- Basic Principles of Graphic Design
- Design & Creative Applications for social media using Canva
- Lesson 6:
- Website & E-shops
- Introduction to Web Design
- E-shop Platforms
- Lesson 7:
- Email Marketing | Introduction to MailChimp Platform
- GDPR | General Data Protection Regulation – Definition, Scope, & Examples
Certification: Participants will receive a Certificate of Attendance from the Certified Continuing Education and Lifelong Learning Center of YMCA Thessaloniki upon completion of the program.
Duration | 24 ώρες / 8 sessions of 3 hours each |
Schedule | Tuesdays 18:00-21:00 |
Fees | 300 € (2 installments of €150 each), 10% discount for full payment upfront 15% discount for unemployed students in 2 installments |
Teach | Αναστασία Κάτζικα – Disorder Marketing Agency |
The Continuing Education and Lifelong Learning Center of YMCA Thessaloniki is the new dynamic body for YMCA Thessaloniki ‘s Educational Programs. It specializes in adult education and training and is certified by the National Organization for the Certification of Qualifications and Vocational Guidance with Registry Number 2101758. The Center is the ideal choice for adults looking to significantly enhance their knowledge and skills in the ever-changing and competitive modern job market. Our goal is to provide our students with the tools they need for their success.
IMPORTANT INFORMATION:
- Annual membership registration required: €15
- Trial lessons are only allowed in monthly programs (1 in each program) with the corresponding lesson fee paid.
- Membership for all monthly programs is paid in advance on the first day of the respective month.
- Official holidays are included in the subscriptions and are not made up (Official holidays: 26/10, 28/10, 24/12 (half-day), 25/12, 26/12, 31/12 (half-day), 1/1, 6/1, Clean Monday, 25/3, 1/5, Maundy Thursday (half-day), Good Friday, Holy Saturday, Easter Sunday, Easter Monday, Pentecost, and 15/8)
- Absences due to the member’s fault are not transferable.
- In cases of waiting lists and if the subscription is not renewed within the first week of each month, the position will be allocated to someone else.
- Tuition fees are non-refundable: if the participant cancels their participation for any reason, if they do not attend the classes for any reason, or if they choose to discontinue their participation during the classes. Transfer of participation to a different YMCA Thessaloniki program for the same or a relative’s person within the same financial year is possible.
- Cost of magnetic card replacement in case of loss: €3